Tactical Innovation Techniques In Practice



1     The complete guide to business innovation, volumes 1 to 5

2     Introduction to Tactical Innovation Techniques in Practice

3     Ideation and Creativity

4     Level of Ideations

5     Organization for Ideations

6     The Feed-Back loop

7     Innovation Tactics and Techniques

8     Prepare for the unexpected


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Soo Beng KhohPhilippe DrouillonThierry BernicardSofie LindblomNiclas Claesson Recent comment authors
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Niclas Claesson

Fuzzy goals and gamestorming There are to many smart S-M-A-R-T goals when it comes to innovation. We need to work with Fuzzy goals that are not definite and that forces wild ideas to grow. An excellent simple methodology is described in the book Gamestorming by D.Gray, S Brown, J. Macanufo. The concept is to split the job into three phases, it could be a single workshop or a serie of workshops. 1. The first phase is to open and to set the stage, here we put all information and ideas on the table or more often on the wall. Nothing… Read more »

Magnus Penker
Magnus Penker

Thanks, Niclas! You mentioned you had a file in Swedish as well, would you like to share that?

Niclas Claesson

Here are the swedish doc.

Sofie Lindblom

Thanks for the contribution Niclas. I will add game storming to the cluster of techniques I have for the discovery phase. This one however also goes into ideation and selection phase.

Thierry Bernicard
Thierry Bernicard

The Complete Guide to Business Innovation – Contribution volume 4 – Tactical innovation techniques in practice => Contribution to chapter 7: Innovation Tactics and Techniques Most of the techniques used for ideation workshops (brainstorming, brainwriting, 635 method, crazy 8’s, etc.) stimulate creativity, but the concrete results obtained are unfortunately rarely revolutionary. Several reasons for this: – the imagination alone is running out of steam quickly and it is often difficult to go beyond conventional concepts that constitute mental fixation points (“fixation effect”). – experience shows that, during a brainstorming, the wealth of knowledge brought and shared by each participant plays… Read more »

Philippe Drouillon

As mentioned by Thierry, collective ideation is too often disappointing if participants aren’t invited to leave their mental world and go beyond their glass ceiling. Ideation techniques should definitely include ANALOGY TECHNIQUES so that people go away from their mental world and – hopefully – reduce their anchor to their mental models. Another approach is to list all what participants think are CONSTRAINTS that they HAVE TO cope with…and challenge them through a “What if…” process. Last but not least, PARADOXES or seemingly contradictions are very good sources of new ideas. Ex It is impossible to have a long term… Read more »

Soo Beng Khoh
Soo Beng Khoh

<> – Quick way to get lots of ideas During the divergence phase of ideation workshop, one way to spice up the ideation process and get lots of ideas, is to put some time pressure into the participants. Firstly, define what are they ideate on (eg. objective/mission/problem that they try to resolve with their ideas). I usually group them (depending on the crowd) into groups of 7~8 people per team; line them up in a single line. Let’s say we have a crowd of 20 odd participants, then you may ended up with 3 lines, each consist of 7~8 people.… Read more »


Magnus Penker is an internationally renowned thought leader on innovation, digitization, and business transformation. He has spoken at prestigious global forums and events including the Global Peter Drucker Forum, top-ranked international business schools, a variety of associations, and some of the world’s largest companies.

He has been honored with two Business Worldwide Magazine awards for his achievements, the “Most Innovative CEO Sweden 2016” and “Growth Strategy CEO of the Year Sweden 2016” awards. Additionally, he has launched ten startups and has acquired, turned around, and sold more than thirty European SMEs.

Through his best-selling American books on digitization and IT engineering, and his more than twenty years of experience as a management consultant and business leader, Mr. Penker inspires leaders to find a new way of thinking and organizing to stay on top.

For the past eight years, he has used his practical and theoretical insights to develop InnoSurvey, a leading methodology and global innovation database that is used for business analysis and support to companies, business leaders, and scientists around the world. Today, Mr. Penker is the CEO and founder of the Innovation360 Group, headquartered in Stockholm, Sweden, and New York in the United States.

Mr. Penker is driven by the recognition that in these turbulent times, we must understand our core strengths and determine how we can use those capabilities and competencies to create advantages in a globalized market with endless possibilities. The global map is being redrawn at speeds never before seen, and historically low interest rates are attracting capital to global digital-risk projects that will further strengthen this movement.

Mr. Penker has a BSc in Computer Science (CTH, Sweden) and an MBA from the Henley Business School, England.

Peter Junermark is an acclaimed trainer who has brought his skills to some of the world’s most recognizable brands. As a leader of Innovation360 workshops, Peter specializes in bringing disruptive technology and breakthrough projects to life. He is the senior software architect and lead developer with primary responsibility for the platform supporting the tools of the Innovation360 Group.

Before joining the Innovation360 Group, Peter was cofounder and a senior manager at Open Training Sweden’s Gothenburg office. During his long-term consultancy at the Volvo Information Technology headquarters, Peter built learning-management and competence-management systems.

As one of the initial contributors to the Innovation360 Framework, Peter brings to this series of volumes a deep understanding of the theoretical foundations of his work. Peter’s training background and logically ordered thinking proved to be invaluable in explaining the most complex relationships in plain language with examples that are easy to visualize.

Peter holds a master of science in computer engineering from Chalmers University of Technology in Gothenburg, Sweden. His latest projects involve the investigation of cutting-edge AI that expand on agile methodologies and establish an easily sharable set of coding principles.

Sofie Lindblom is an expert within the field of innovation management, digitalization and ideation. Sofie is the MD and co-founder of ideation360, a subsidiary to Innovation360 with the mission to empower organizations to innovate through modern methods and platforms. Sofie’s expertise lies in turning complex challenges into concrete plans for organizations to create value and take the lead in their respective industries.

Sofie was previously the Global Manager for Innovation at Spotify building up the company’s innovation system from scratch including innovation strategy, organizational design, governance models, processes and culture. Her motivation comes from the belief that all organizations can be innovative with the right structures and capabilities in place. Sofie brings to this book a unique experience from many different lenses having worked with innovation internally as an intrapreneur, in open ecosystems, as an adviser in startups and as a consultant in larger corporations.

In 2016 Sofie was awarded one of the top 111 most influential women in Business and one of Sweden’s Top 100 Talents by leading Business Magazine “Veckans Affärer”. In 2017 Sofie was listed as one of the 99 most promising professionals in Sweden. The same year Inspiring Fifty named her one of the top 50 most inspiring women in Technology in Europe. Sofie’s passion for innovation has made her a very popular speaker on stages around the world including two TEDx Talks.

Sofie holds a Master of Science in Engineering and Media Technology from Linköping University, Sweden.


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